Emirates, the first Worldwide Partner to be announced for Rugby World Cup 2011, has always had a strong affiliation with rugby, demonstrated through their sponsorship of the IRB referees and match officials.

In 2009, Emirates will be the Principal Partner of Rugby World Cup Sevens which will be held in Dubai at Emirates' own purpose built venue - The Sevens.

Emirates is the title sponsor of four tournaments in the IRB Sevens World Series: Dubai, South Africa, London and Edinburgh, and the shirt sponsors of the England and Samoa sevens teams. In Australia, Emirates sponsors the Emirates Western Force.

Emirates has an impressive sponsorship portfolio which includes, football, as an Official Partner of FIFA, cricket, as an ICC Official Partner, golf, horseracing, tennis and sailing.

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