From cows in Clutha to sky writers in Taranaki, regions all over New Zealand have marked the milestone of 'One Year to Go' (OYTG) until RWC 2011 in their own unique regional style.
Regions were invited to 'shout out' or 'spell out' OYTG, and film it for inclusion in a national compilation released on September 9, 2010 to mark the milestone.
Some used well known landmarks, others had a Rugby or festival theme and one group even did it in sign language...but they all did it in their own way.
Gisborne led the way with a Māori warrior, performing a pukanā and shouting OYTG in Te Reo - 'Kōtahi tau e toe ana'.
In Otago / Southland, against the backdrop of snowy mountains, a Rugby ball is kicked…
…and caught by former All Black captain and NZ 2011 Government Ambassador David Kirk at Cooks Gardens in Whanganui.
On the West Coast, locals celebrate in the snow, by shouting it out from Fox Glacier.
From one extreme to the other, a golden, sandy beach in Coromandel is the canvas for this region's OYTG message.
Filmed from the mighty Waikato River, local children and Rugby players unfurl their OYTG sign from Hamilton's Fairfield Bridge.
Hawke's Bay celebrates its status as a world-class wine region, spelling out OYTG with 365 wine bottles - one for each day left in the countdown to RWC 2011.
In Taupo, three skydivers freedive over New Zealand's largest lake, shouting out OYTG at the speed of around 200 kilometres an hour.
Schoolchildren in Manawatu celebrate with hundreds of green and white balloons - the colours of Manawatu Rugby Union.
Southland showcases its famous Stirling Point landmark where OYTG is spelt and shouted out by Bluff schoolchildren.
In the Bay of Plenty, the local Fijian community celebrates the milestone next to Te Puke's giant kiwifruit.
Wellington marks OYTG with a spectacular display at Oriental Bay, where the words are written in flames against the backdrop of the harbour and the night sky.
In Northland, children from the northern most school in New Zealand (Te Hapua) shout out OYTG in English and Māori, while local Deaf Association members sign it out at the Northland Events Centre, which was redeveloped for RWC 2011.
Ashburton celebrates at Mt Hutt, where skiers dressed in black spell out OYTG against the snow.
Aucklanders chose to shout it out from the Sky Tower, where a team of sky-jumpers hurtled towards a OYTG target on the ground.
Children and community members in Dunedin are filmed outside the historic Railway Station, spelling and shouting out their OYTG.
Clutha gets creative by spelling it out with cows! Their OYTG was laid out in hay bales, and when the cows were called for lunch, a helicopter went up to capture the action.
In Whakatane/Ohope local children staged their shout out at beautiful Ohope beach.
Christchurch got their OYTG ball rolling by spelling it out with golf balls at Clearwater Estate.
And the final word goes to Taranaki, where OYTG appears in sky-writing over a picture-perfect Mount Taranaki.
